TURN THINGS UPSIDE DOWN:

TURN THINGS UPSIDE DOWN:

“First they ignore you, then they laugh at you, then they fight you, then you win,” said Mahatma Gandhi, after suggesting non-violence as a way to make India free.  It was a revolutionary thought: we usually meet violence with violence.  The exact opposite worked because “an eye for an eye only ends up making the whole world blind.”

Let us use a thinking tool called “Turn it Upside Down” (TUD). How would we market a hospital? There are no models to market illness.  The first hurdle was the ‘immortality complex’. All humans believe that they are immortal and will never fall ill or die. Now TUD – a hospital is a place for people who are healthy.

When we looked at a hospital as a place for healthy people, our customer base increased with people wanting positive health programs.  These included check-ups like child health, well woman programs etc.  Preventive health care became a positive activity and a hospital’s relationship with customers, which traditionally started on a note of pain, anxiety and death, now began on a happy note.

Using this example, look at your life and turn it upside down:

Think mostly about giving and loving rather than wanting and taking.

Stop complaining.  Thank God for what you have.

Don’t sell your ideas.  Let your ideas be a magnet that will draw others to them. (Not to you – to the ideas)

Focus on maintaining positive physical, mental and spiritual health.

 “The best way to find yourself is to lose yourself in the service of others.”

What has this to do with Home Business?

Remember it is your business, It must be something that you can ‘live’ by.

Make good use of the time and resources that are made available to you. Live in the ‘Now’

Remember what’s not good for you is not good for your Client/Customer.

Most important of all is to drop the: ‘What’s in it for me’.

It has to be as consistent, each day every day get your to-do list done to the extent that you almost forget yourself. 

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